What is digital signage display?
In this article we will explain, how you can use it and with which software?
The digital signage
What is digital signage?
Digital signage is a new way of broadcasting information through screens, it allows to broadcast many messages such as advertisements or announcements with the objective of improving the customer experience. Although digital signage has existed for some time, it was not adapted to small businesses but this time is over because today, many digital signage software exist. You've probably already encountered this kind of display while shopping in a mall, in your favorite store, in Time Square and so on!
If you want to buy hardware, please visit sites such as: https://www.amazon.com/
Why use a digital signage display?
You can use digital signage for many things, we will give you some examples that may help you.
- On the window: you can display your menus, your real estate ads, your products... This will allow you to attract the eyes of your potential future customer
- In your store: placing a digital display system "indoor", therefore inside your business can also be very useful. Indeed, you can display information about your products, your promotions, contests...
- Outside your store: an "outdoor" system can also be used to advertise your brand while standing out from the competition.
- VideoWall: you can use your screens as "videowall" and display an educational or promotional video.
Of course, these are only a few examples and it's up to you to adapt this fabulous tool to your business to make the most of it.
Why is the choice of software important?
We will explain why choosing the right digital signage software is very important for you and your business.
- The price: most of the software available on the market are very expensive and offer only a few features and especially they are with a subscription!
- Security: many software use technologies that are risky for your business, especially the Cloud which allows you to host your data online but A hacker can enter your storage space and erase everything or the cloud server may shut down permanently and your data will no longer be accessible. If you want to know more about the Cloud, please read our article dedicated to the topic: "What are the major security risks of cloud computing?";
- Functionality: there are a lot of digital signage software on the market and most of them only have simple broadcasting features, which can limit your possibilities.
- Complexity: digital signage software can be very complicated to use and most of them require computer know-how to use the software properly.
So which software to choose?
We would like to propose you Easy Multi Display, the new software from Virtual Cockpit UK that is ergonomic, inexpensive and easy to use. Easy Multi Display is a digital signage software that allows you to broadcast content on several screens simultaneously and live. Indeed, it allows you to broadcast up to 24 media sources on 6 screens. Moreover, we have designed three versions that will perfectly fit your business and we are available to help you throughout your installation and use of EMD. If you would like to test our software, please click here.